I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
I found this video in a blog called the Antivolcano that was referred to me a few days ago, and where they published an interview I answered a few days ago to some advertisers. In fact, the countdown is over and what [...]
I got my hands on the October 2008 issue of Esquire magazine, and while it’s no surprise, the femininity of the male model is more on display than ever on most of its advertising pages. From Dolce Gabbana, Prada, Boss, Burberry on [...]
The Truth About You is perfect for personal use and as a job placement and performance placement and performance review tool. Its concise format serves as a resource for HR and business leaders to acquire, retain and help Gen Y employees (30 [...]
If we are going to have 100 days of on-air advertising with a brand, 25 or 300? How is it possible that we still believe that we can “sell” intelligent people with paid messages focused on superlatives, plastic situations and posed models? [...]
It is essential that you put on some headphones, turn up the volume a little and prepare yourself for an exceptional listening experience. Just imagine the possibilities. To Gabriel Alfaro, thanks for the link!
“In Costa Rica, advertising agencies have no spelling and have not been buying dictionaries for years”, said Mr. Alberto Cañas in the article published a few days ago, which I am including in PDF format. Given the case cited, I am afraid [...]
Everything remains the same in advertising in our country, or am I wrong? (I want to be wrong!). However, I think we are on our way to a new edition of Volcanoes with a little more than three months to go, the [...]
Yesterday we met Patrick Henry Hughes and his dad. When you meet limitations like that live and in full color, a little me jumps on your shoulder and yells at me: Do you realize? Do you see all you’ve got? Stop whining, [...]
