2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
I got my hands on the October 2008 issue of Esquire magazine, and while it’s no surprise, the femininity of the male model is more on display than ever on most of its advertising pages. From Dolce Gabbana, Prada, Boss, Burberry on [...]
The Truth About You is perfect for personal use and as a job placement and performance placement and performance review tool. Its concise format serves as a resource for HR and business leaders to acquire, retain and help Gen Y employees (30 [...]
I lived creative. Innovative. Exploratory. Bold. Convinced that an idea can change the world, as long as it’s well designed. (And if it’s not THE world, it can clearly do it in YOUR world. Does it make a difference?) Look at this [...]
With the recently published cases of Imperial Silver and the Harricks Eater, reported in Christian Cambronero’s excellent blog, Fusil de Chispas, some pepper returns to our Costa Rican advertising micro patio, especially seasoned by the naivety of many comments from those who [...]
Today I received an email from a blog reader who did me the favor of directing me to the Modernista site, as he thought it was an excellent idea for this site, in combination with those of Tribu and its affiliates. Thank [...]
This is a sense of timing, and understanding that if we are going to say something out there, we better do it by adding a direct, effective, inspiring and refreshing contribution. This is what Itziar Elizalde adds in expansion.com: Coca-Cola Spain has [...]
Here is a direct copy paste of a video and text I found on YouTube that is worth the 4 minutes and a bit it lasts. New Realism Economic conditions will profoundly affect our cultural context moving forward. As our creative content [...]
Del Campo Nazca Saatchi Saatchi has a bold and brave proposal to compete with the gigantic production budgets that come to Cannes in the beer category. I’m excited about this campaign and believe it will do very well at the big festival [...]
It was just in line, it competes and lines up as a very good performance option for Saatchi NY at Cannes. We’ll see, what do you think?
