2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
With only three weeks to go before the last date for publications or guidelines for the Pregonero and the Volcán, the season of truchos in our country begins, so it is convenient to read La Teja among other chosen media. These days, [...]
The next Volcán could be one of surprises, as we do not know if its opening to Central America will in fact imply registrations from agencies in the region or if, despite this fundamental change, it will continue to be a predominantly [...]
No matter how much time you have or don’t have, what you do or don’t do, where you are or with whom, you have to know this story. Don’t miss it, it will surely move you to tears as it did me. [...]
I deliberately abandoned many topics of interest in the advertising community, as the JWT Costa Rica Lions, as well as the Young Lions winners, provoked excessively heated tempers and my blog clogged with visits that I stopped enjoying. And because of this, [...]
From ASCAP, the association of advertising agencies in Costa Rica, transforming processes are being developed today. These unify in a creative direction of projection, without a single agency giving up even for a breath in the fierce competition that characterizes us. In [...]
To participate in the Young Lions Cannes 2008, the pairs can be from two different agencies, from one university or another, professional or trainee, active in advertising or not, as long as they are between 18 and 28, at least one of [...]
Today appears published in La Nación the first ad of the Young Lions campaign in Costa Rica, creativity of Ogilvy. In the link www.nacion.com/cannes all the information. Spread the word, connect the dots, encourage your friends, participate. It’s a wonderful opportunity.
Here are the complete rules to participate in the Young Lions Competition of ASCAP and LA NACIÓN 2008. If you are between 18 and 28, this is an opportunity of a lifetime. Rules The YOUNG LIONS Competition belongs to the Cannes Lions [...]
Starting tomorrow, ASCAP and LA NACIÓN will become a single cause to encourage more advertising creativity in the country by starting the race to choose the duo that will represent us in the Young Lions Competition at the next Cannes International Festival [...]
