I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
A friend, colleague, inspirer, creative, irreplaceable. In the history of advertising in Costa Rica, Hernán Ortega will always be a mark of character, drive, strategy and exploration of the most daring, what had not been done or said before. When I joined [...]
Today all records will be broken, as Nike will have organized the race with the most participants in history by creating the Human Race. Here’s how it works. In 25 cities around the world thousands of runners will participate in the races [...]
This old bald-headed, pot-bellied, rich rich and loud is one of a kind and undoubtedly pure adrenaline at the helm of pure adrenaline at the helm of Saatchi Saatchi. Saatchi. When he was the CEO of Pepsi in Canada, he shut down [...]
Yesterday I saw you. Very clearly. Message received. Commitment accepted.
Much has been written about second place. Phrases are frequently quoted that go on and on about how disappointing it is to be second. Vince Lombardi, for example, the NFL player whose name is on the NFL’s premier trophy, said that he [...]
In these first days of the month of January of the year two thousand and eight, the breezes are opportune to refresh the spirit and resolutions, to send you good wishes and share good news. At the beginning of this new year, [...]
Next May 10, we will celebrate Pangea Day all over the world, and you can be part of it, participating, contributing, lighting up with your film. I am excited to introduce you to a powerfully inspiring idea: Pangea Day. We want your [...]
Keep it simple, Less is More, Simpler. Simplicity captivates and attracts in the midst of complexity. The author of Laws of Simplicity lays out his proposal and leads us to a powerful idea: we want more of what we enjoy. It is [...]
I laughed my ass off at this London Marathon commercial, because they couldn’t have represented better the condition we non-athletes end up in after running the 42.2 kilometers of this competition. I still remember that next day after the first one I [...]
We love the idea of thinking of Tribu as an America’s Cup racing yacht, sailing on the edge of Niagara Falls. It’s an idea that forces us to think of effective and committed teams, risk as the key and adventure as the [...]
