2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
After Antigua and El Ojo, to cite the two scenarios on the way to the regional competition in which we measure ourselves from Costa Rica, the Volcano next November will once again be the national advertising contest, which will naturally bring new [...]
And this famous Nike and Michael Jordan commercial is an unmistakable reminder of that. In fact, at Tribu we are convinced that, in a healthy relationship with our clients, we need ample room for failure. When the client celebrates that they approve [...]
On August 31, we will have the opportunity to join the 10 kilometer race, which will be run in 25 cities around the world and wherever you are. A gigantic idea from a brand that inspires to succeed… but not without breaking [...]
All our decisions are essentially emotional, and for this reason, it is no coincidence that a handshake has been for years a property of Importadora Monge in Costa Rica, because trust has always been exalted with its concept “I have faith”, [...]
When it comes to Christmas, there is an approach raised by Rick Warren that is refreshing, holding that it is a time for the purpose of celebration, salvation and reconciliation. And of course, it is a holiday to celebrate the birth of [...]
With everyone’s permission…I was looking to see if this commercial was already on the blog but I didn’t get it…I apologize if it is out there…. In any case, I thought it was very appropriate to share it here for several reasons. [...]
I found this short story in a distant blog, without signature or author, and yet, with a message that you have to read in its entirety! Once upon a time there was a king who said to the wise men of the [...]
A few days ago Kevin Roberts, Global CEO of Saatchi Saatchi, published a note in his blog that I want to share with you, because indeed, we are passionate about chairs that in their design dare and contribute to the experience beyond [...]
The message in this video is incomplete. It is not only to keep advertising and continue to invest, but to do so in a creative, outstanding, engaging, winning way. The video, of course, is eloquent and powerful in reminding us that it’s [...]
Last night I received the sad news of the passing of Mirta de la Cuesta Díaz, friend, colleague, tireless publicist and exemplary girl. Just last Thursday night we presented her with the Volcán a la Vida, where we, the publicists, had
