I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Saatchi Saatchi annually presents the New Director’s Showcase, usually sold out at the Grand Auditorium and replicated in closed circuit at the Debussy Auditorium. And this year was no exception to the success of this particular form of the network to define [...]
A thousand thanks to Dirk Stammes for the invitation to this tremendous annual Leo Burnett party in Cannes. Last night we were there, I made a few clicks, we toasted to your health and decided to share some pictures with you… so [...]
Our friends at Del Campo Nazca Saatchi Saatchi have several finalists in Film, so we wish them all the best tomorrow at the awards. My biggest bet is on their Big Brother for Ariel, although the corners also sound strong. [...]
For years we have been looking for a Lion at Cannes, however, in 2011 we have one guaranteed. Our entries were made in Print, Media and Public Relations for a total of 9 shots at the frame that we hope to see [...]
I have a lot of time to write with an idea or two in mind. This is why starting a paragraph today without one is suddenly extremely amusing to me. I have no idea where I’m going or what I intend to [...]
Today, the news of a new commercial by Tribu DDB for their client El Verdugo is published in La Nación. The fourth commercial in the story of the arm wrestlers and the Paganini family is a social phenomenon that we love to [...]
An influencer is a person, male or female, who has the ability to think differently and a new way of expression. It is someone who can take a brand, an idea or a concept and bring it to everyone’s attention. An influencer [...]
The screen shot presents an unexpected winner. In the past Volcano was the first surprise that many of us agreed to celebrate. The best work of the Festival went to House Rapp for his case for 3M with a surprise Volcano, as [...]
A couple of years ago we tried to make it to the shortlist in print with Aceite Salat, and failed. This year we are back with Protecto and Videocentro, even though we know it is very difficult to make it to the [...]
