. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
The future begins today, as a phrase could rightly be described as trite. However, it reflects a powerful truth that I do not recommend ignoring (it can be very expensive!). That’s right, the future will be nothing more or less than the [...]
In the year in which Apple celebrates 30 years of having launched Macintosh to the world, a new Apple commercial has come to fill our spirits with poetry. This time it is with the text of an excerpt from the movie Dead [...]
My maternal grandfather’s name was Clemente Alpírez Garay. I never knew him because he died in 48 when he was the victim of an ambush. He was shot while shouting “viva viva” to Don Pepe on his way back to the house [...]
From last year we found extraordinary examples to persuade you to invest in creativity, production and talent, if you are one of the people in charge of a brand. That brand could be a mass consumer brand, such as Red Bull or [...]
2014 brings us thousands and perhaps millions of blogs, tweets, images, videos and more, with proposals to make 2014 the best year ever. However, nothing will happen in the next 12 months that will surpass the upcoming World Cup in Brazil in [...]
In October 2010 I accepted an invitation from Google to attend a meeting in Scottsdale, Arizona. Its name intrigued me from the first moment and then completely captivated me: Zeitgeist. On YouTube I found a summary of that experience, which in some [...]
A lot of money is always twice what you have. After one Lion we want two. A 4:19 marathon should be after 4:15. Agency of the Year twice asks for the third time after that. A good design demands a better one [...]
Last night at the Effie of Guatemala sounded a great winner“El Taier / Tribu DDB” with Golds and nothing less than the Grand Effie. This was communicated to us by Manuel Madrid, on behalf of the entire taier / Tribu DDB, Jorge [...]
After several months of waiting, the Lion won by Tribu DDB at the last Cannes Festival has arrived. It’s beautiful! It is elegant, fine and distinguished. The unpacking was emotional, happy and among friends. Here are some pictures.
Hoy colocamos unas cuantas Macs viejas a la entrada de nuestro edificio, como bien lo redactaron Liz San Elías y Carlos Soto, en un Tribu to Jobs. Las reacciones no nos las imaginamos, y nos han venido a recordar todo lo que [...]
It transformed the lives of millions around the world, including mine since 1985. Thank you Steve. May you rest in peace. Forever grateful.
In Inner Mongolia and next to the Gobi desert, a new architectural marvel has been added to the planet. In a bid in the style of Bilbao with its Guggenheim by Ghery, Beijing commissioned this work to MAD Architects 6 years ago. [...]
