I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
The Dutch pair won the gold medal at the Young Lions concluded this morning, with Turkey taking the silver and Germany the bronze. I have only this information for the moment, and so, without accents or accents I send this note to [...]
JWT managed to sneak into the finalists with Nelka Rent a Car in the 4 categories entered, as well as Garnier BBDO in Radio with the Paniamor Foundation. More details on the Cannes website HERE. The options for JWT to win the [...]
Costa Rica’s Young Lions, Humberto Ling and Josafat Padilla, participated with this piece in the young creatives competition in Cannes just a few days after the festival began. In the style of the piece with which they entered the final phase of [...]
When I arrived today in Cannes I found the print competition concluded in its initial stage, as both Josafat Padilla and Humberto Ling, as well as the other 39 creative couples from around the world, competed from Saturday afternoon until Sunday. They [...]
Usually, long-distance training is done on the weekend, because it requires more time, more kilometers and more effort. This commercial, as a good one should be, reflects a truth that is usually hidden: the internal monologue of giving up or continuing, and [...]
I was delighted to come across a small pride of lions in a corner, as clearly it’s more about the journey than the destination. Precisely one year after Saatchi Saatchi New York won Grand Prix and the coveted Lion for Agency of [...]
Article published in Mercados Tendencias magazine. A Lovemark is a brand that has moved from a place in the market, to the heart of a culture. Good morning, iPod. It is a brand that has understood that the consumer not only wants [...]
His 1905 work, “Garcon a la pipe”, sold for $104.2 million, a record price to date for one of his works, a significant appreciation of the record price paid in 1987 for “Nu rose”, for $7.6 million. It is also the highest [...]
I will proceed to summarize the experience from a very personal perspective. To begin with, this was my second trip to Europe and I must admit that going from the relentless cold of Holland to the warm beaches of the south of [...]
