I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
Javier Mora and Pablo Chaves have duoed up as general creative directors of Tribu Saatchi Saatchi for more than three weeks now, yet no one has seen them at Tribu yet. The explanation is simple: their first day in their new position [...]
There is something about the airplane, its disconnection, the altitude, the clouds and the sky that provokes thoughts and feelings that lead to ideas different from those born with feet on the ground. Undoubtedly, as my wife reminded me last night, as [...]
We are exactly one week away from the Saatchi Saatchi New Directors’ Show in Cannes, as is customary every year, on Thursday mornings at the Debussy in the Grand Palais. No doubt Bob Isherwood will do it again. We look forward to [...]
For those who do not read La Nación since early morning, the article included below published today by journalist Camila Schumacher, refers to the Sol de Plata obtained by our friends from Publimark, Carlos Fonseca, Javier Zeledón with their creative team completed [...]
A few weeks ago I had the opportunity for a one-on-one meeting with Kevin Roberts, global CEO of Saatchi Saatchi and creator of Lovemarks. It was 45 minutes of love and respect for the man who has most influenced my professional life, [...]
A few days ago I received an unexpected invitation: “We would like to invite you to be the blogger of the month in SoHo Magazine online “, said the text of the message written by Daniella Fernandez. Then she then detailed the [...]
Tribu and DDB have decided to join forces in Costa Rica to add strengths and build together the future of the company. This new partnership will begin in 2010 and promises an important evolution with more opportunities, both for clients and for [...]
Today I posted this quote on Twitter: “Gratitude takes three forms: a feeling in the heart, an expression in words, and a giving in return.” by John Wanamaker. Living in a permanent state of gratitude is an idea that is gaining more [...]
I remember when I heard about Lovemarks for the first time about 8 or 9 years ago, and between all the sense it made to me and the moment we were living, I suspected that this was a concept that would come [...]
When a brand’s day-to-day work achieves this level of creativity and design, we can applaud on our feet for a long time. When an idea like this gets published, the agency has its merit and the client has his too, because the [...]
