I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
In the month of May, A Fuego Lento reached 246,310 page views from 19,842 different servers, transferring a total of 12,561.3 MBs and 237,523 HTML requests. What does this data mean? A lot of visits. Undoubtedly, the Young Lions and the Nelka [...]
From its beginnings, Clandestina has started with emotion, joy, illusion and a lot of love, which at the end of the day, is the key ingredient to eliminate fear. Indifferent to critics and detractors, focused on her mission, dreaming big and doing [...]
In the public document included in this note, you will find the pieces that will be competing for Costa Rica in Cannes. The agencies betting with their entries are jotabeqú/Grey, Garnier BBDO, JWT and Tribu Saatchi Saatchi. They are just a few [...]
Yesterday I received from Cannes the final report with the entries by country, where I am pleased to see that we went from 13 entries in 2007 to a total of 23 in 2008, almost doubling the number of entries. This percentage [...]
INTRODUCTION: The following note was published in the blog at the time, and remains so in the records of this blog. However, due to the importance of the case, it is necessary to clarify beforehand that JWT presented its version, documents and [...]
In the twenty-something years of Tribu (formerly Consumer Publicidad), we didn’t always celebrate like we do now. We all know it and yet, we easily forget it. When we lost in a Pregonero or a Volcán, when we thought we were going [...]
Since ASCAP achieved the representation of the most important creative advertising festival in the world, the country has connected, competes and wins among the best of the planet. Advanced advertising agencies, in a stimulus to their creative talent, have achieved finalists, as [...]
Any professional working with a consumer brand should go to Cannes Lions. The reasons are more than a hundred, but here I copy and paste 10 excellent arguments for an advertiser client to decide to go. Tue 5 Apr 2011 10 reasons [...]
If it were not for La Nación, the past Volcán Festival would have gone completely unnoticed in the mass media. Neither Teletica Canal 7, nor Repretel, I never see it, nor Summa or Monumental, nor La República or La Extra have even [...]
Last night we repeated Agency of the Year for the third consecutive Volcano, after the closest game played on these courts for as long as I can remember. And here, let the twitters tell it! So skip to the last line and [...]
Here for the blog, all the finalists of Tribu en el Volcán 2011. Without much more introduction, listen, watch, enjoy and share them.