I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Originally published in February 2007, this article and its paragraphs are still fully valid, because in competition, individual ambition serves the common good, as Adam Smith put it. In other words, he meant that the best results come from everyone in a [...]
A few months ago I listened to Marcus Buckingham for an hour and a half, with a powerful message: focus on your strengths (or as some call it, the strengths revolution). In this direction, ask yourself a simple question: Are you going [...]
“I’m addicted to collecting steps before dawn. To seeing places I never knew existed. Running to the moon and back. Being a rabbit to the neighborhood dogs. Obey the voice in my head. To let the music take me when I can’t [...]
Me too. We all want to be recognized. I am no exception. Neither are you. And for this reason, perhaps, I’m already thinking of turning up the volume on everything in me. Today, because it’s a Wednesday like any other, instead of [...]
To Fabio Fernandes and all his team at f Nazca Saatchi Saatchi, congratulations for this magnificent idea, surprising production that “seems low cost”, daring musicalization and confidence in a powerful proposal. Undoubtedly, this TV Grand Prix at the Wave Festival in Rio [...]
“Cannes is a quest for the world’s best creativity”. Craig Davis, Chief Creative Officer, Worldwide, JWT” The industry’s leading figures will gather in Cannes this June to discuss the hottest topics occupying the minds of creative professionals around the globe.
Sebastián Castro is a young Costa Rican who is taking his first steps at CNN, after graduating from Emory University with a degree in Political Science. He is a great friend of my son Santiago, so we have seen him grow and [...]
What is the Openhouse Project? Watch the idea in this video. It is only 2 and a half minutes long. Creative Projects Would you like more information or are just somewhat curious? Take a further look at The Openhouse Project. A movement [...]
I had a great time in the auditorium of the Rafael Landívar University, and I want to leave it marked with this video in my blog, because after a few years this is going to be my personal album of memories.
When Tribu and DDB decided to join forces in Central America, we set out to make our network the most influential agency in the region. We set out to do it from every brand and every campaign, and from every opportunity, such [...]
Yesterday I had the immense pleasure of visiting Guatemala once again, this time to bring to the University Rafael Landívar the “Taka tum tum tum taka taka taka tum, an urban story of influence and transformation.” An experience like the one I [...]
Mental change is the demand today for those of us who inhabit this planet. Especially for those who seek every opportunity to make a difference, to exist for a purpose or to live with meaning. A week ago I had the immense [...]
