I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
To open your eyes and see is a miracle. Getting up in the morning and walking, too. We can take nothing for granted. So much to be thankful for.
Today we celebrate the day of advertisers in Costa Rica, with the country’s advertising agencies becoming the stages of everyone’s creative dreams. On the day of the creative publicists, executive publicists, manager publicists, designer publicists, planners publicists, research publicists, art publicists, producer [...]
Jorge Alvarado, Art Director of Garnier BBDO has brought us a new logo for ASCAP, and with this new design, the successful projection of a more dynamic, up-to-date, fresh and focused association. This new graphic personality was chosen after an internal contest [...]
At the Costa Rican Association of Advertising Agencies, ASCAP, we made the decision to focus on the very essence of our business and therefore, our energies are aligned to detonate the country’s advertising creativity until it becomes world class. The results have [...]
As of Saturday morning, the participations will have a name and surname. This will guarantee a discussion of ideas and proposals, arguments and points of view, among many other factors, of great height, depth and variety. In the context of a place [...]
Reinvent or die. That’s how simple our future is as an advertising industry. But not so simple is the work we must do to avoid continuing to walk in the second option.
With a record 25,660 entries from more than 80 countries participating this year, next Sunday sees another week take off at the Palais des Festivals at La Croissette in Cannes. While almost 5,000 films are participating for Film, “only” 786 will compete [...]
Carlos Gonzalez was my partner, friend, brother in Mexico during the five years we lived there. Carlos died in an accident in his Duccatti at high speed on the highway to Acapulco, and because of this, today he enjoys from heaven the [...]
I don’t think I have told you so far about my passion for chairs, a relationship that began about 20 years ago when, without realizing what I was buying, I bought two Wassily chairs by Marcel Breuer at Knoll in Mexico. It [...]
