I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
To open your eyes and see is a miracle. Getting up in the morning and walking, too. We can take nothing for granted. So much to be thankful for.
Today we celebrate the day of advertisers in Costa Rica, with the country’s advertising agencies becoming the stages of everyone’s creative dreams. On the day of the creative publicists, executive publicists, manager publicists, designer publicists, planners publicists, research publicists, art publicists, producer [...]
Jorge Alvarado, Art Director of Garnier BBDO has brought us a new logo for ASCAP, and with this new design, the successful projection of a more dynamic, up-to-date, fresh and focused association. This new graphic personality was chosen after an internal contest [...]
At the Costa Rican Association of Advertising Agencies, ASCAP, we made the decision to focus on the very essence of our business and therefore, our energies are aligned to detonate the country’s advertising creativity until it becomes world class. The results have [...]
As of Saturday morning, the participations will have a name and surname. This will guarantee a discussion of ideas and proposals, arguments and points of view, among many other factors, of great height, depth and variety. In the context of a place [...]
Reinvent or die. That’s how simple our future is as an advertising industry. But not so simple is the work we must do to avoid continuing to walk in the second option.
We have started a new adventure and today we are heading to the new facilities for Bosz Digital. Far from being a walk in the park, or a demonstration of strength, power or courage, it is simply another debt. That is, totally [...]
With a little luck, your own composition could be among those chosen next Monday in commemoration of that memorable protest. It was at the Amsterdam Hilton by John Lennon and Yoko Ono. Click now and connect with Piano for Peace, by Tribal [...]
Ever since I started in advertising I have heard of Tony Fergo. Today I have the immense honor and the joy of being his friend. Also his fan, his admirer and his tico follower in all his creativity and energy. Among the [...]
Purdy Motor is a client of Tribu DDB as of today. It didn’t happen 20 years ago or 10 years ago, but today. Because even though we tried several times before, finally everything is always in its time. Returning from 5 years [...]
Talento, tecnología y tolerancia han sido valores protegidos por esta ciudad, que hace años me enseñó esta idea para tener éxito creativo. Austin es tan diferente que ni parece Texas, no por los edificios, la geografía o las franquicias que ahí están, [...]
With about 10 kilos more than last year, Bruce Sterling filled Hall D again with thousands of people who came to listen to his closing of SXSW. Too fine a humor for me or too gringo for a Latino, but the first [...]
