I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
Last week almost 80 creatives from the country took advantage of the Escuela Superior de Creativos brought by ASCAP, in a workshop that we assume must have been of great benefit to all. However, the only feedback I have at the moment, [...]
Do we pay attention to what captures our attention, or do we decide what we pay attention to? There is a huge difference! In just 17 minutes, this message leads us to recognize that our attention influences the direction of our [...]
So began today’s Pangea Day. with a spot of pale blue in perspective, for those who forget the dimension in which we really live! We are online at Tribu, connected to the world. Don’t miss it, there’s about 3 hours left! [...]
Since 12 noon on May 10, 2008, the world was tuned in for four hours, with films capable of changing it. They are available at www.pangeaday.org and on Youtube for you to search for them and not miss them.
Humberto Ling | Josafat Padilla Gold, Young Lions 2008 Josué Alvarado | José Andrés Antillón Silver, Young Lions 2008 Jorge Delgado | Daniel Arroyo Bronze, Young Lions 2008 For everyone’s information, the 6 jurors who voted in the Young Lions finals were: [...]
The duo formed by Josafat Padilla and Humberto Ling has been declared the winning couple of the Young Lions 2008, so they must be packing their bags to go to Cannes to represent Costa Rica in the Print Competition of the main [...]
I am not as stubborn as I appear to be. I am firm, because I have to be, but I constantly reflect on my actions, on the policies I am promoting and on the attitudes I am adopting. I have had the [...]
Procter Gamble is betting on advertising creativity as never before, and it is the same giant that used to accuseocus of squares, defenders of parity, masters of testimonials and demos. After Unilever, Procter sent more executives to Cannes than any other advertiser. [...]
When talking about emotional connections in the creation of Lovemarks with the support of advertising, commercials like the previous one of the Buenos Aires Zoo by Del Campo, are an example of how to do it masterfully. In a new experience for [...]
For we are the size of the things that make us angry. After all, the only thing in common between everything that angers us in life and each of us is precisely oneself. Even if it often seems that the [...]
