2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
At the Costa Rican Association of Advertising Agencies, ASCAP, we made the decision to focus on the very essence of our business and therefore, our energies are aligned to detonate the country’s advertising creativity until it becomes world class. The results have [...]
As of Saturday morning, the participations will have a name and surname. This will guarantee a discussion of ideas and proposals, arguments and points of view, among many other factors, of great height, depth and variety. In the context of a place [...]
Reinvent or die. That’s how simple our future is as an advertising industry. But not so simple is the work we must do to avoid continuing to walk in the second option.
Last week almost 80 creatives from the country took advantage of the Escuela Superior de Creativos brought by ASCAP, in a workshop that we assume must have been of great benefit to all. However, the only feedback I have at the moment, [...]
Do we pay attention to what captures our attention, or do we decide what we pay attention to? There is a huge difference! In just 17 minutes, this message leads us to recognize that our attention influences the direction of our [...]
So began today’s Pangea Day. with a spot of pale blue in perspective, for those who forget the dimension in which we really live! We are online at Tribu, connected to the world. Don’t miss it, there’s about 3 hours left! [...]
It’s just one detail and it makes all the difference. The meeting tent is a marvel, but even more so is how much we enjoy making things happen at Tribu. Check out a sample of emails, in this case with Viviana Araya [...]
When Paula Guevara and Carlos Jimenez were the first Ticos in the Young Lions Competition, in June 2007, I participated as well. Here is the picture to prove it. Yes, the chicken is me, and what fun we had, because they needed [...]
On Monday, June 22, 2009, in “A Fuego Lento” we published a spectacular news, because Maia Livov and Jennifer Caldwell had won a very important Silver medal, participating in Cannes Young Lions Competition. Since we achieved the representation of Cannes for the [...]
I lived ten years of my life as a publicist at McCann-Erickson, one of which was in San Pedro Sula and almost five in Mexico City. Then I returned to Costa Rica and founded Consumer, the name Tribu had for its first [...]
If you are 28 years old or younger for next June, you are a creative, designer, planner or digital designer, and you are fluent in English, you have an opportunity you can’t miss. For everyone in Costa Rica, the Community and La [...]
Today I came across a fun Facebook post from our agency in Guatemala, the taier / Tribu DDB that has to be shared. And it goes like this: Anthropologists have recorded several tribes in which shamans happened to become a sort of [...]
