All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
(By Valentina Vescovi, adlatina.com staff). The global CEO of Saatchi Saatchi, Kevin Roberts, spoke yesterday -at a press conference held at Del Campo Nazca SS- about the plans of his network and the purpose of his visit to Buenos Aires. He told [...]
From ASCAP, the association of advertising agencies in Costa Rica, transforming processes are being developed today. These unify in a creative direction of projection, without a single agency giving up even for a breath in the fierce competition that characterizes us. In [...]
To participate in the Young Lions Cannes 2008, the pairs can be from two different agencies, from one university or another, professional or trainee, active in advertising or not, as long as they are between 18 and 28, at least one of [...]
Today appears published in La Nación the first ad of the Young Lions campaign in Costa Rica, creativity of Ogilvy. In the link www.nacion.com/cannes all the information. Spread the word, connect the dots, encourage your friends, participate. It’s a wonderful opportunity.
Here are the complete rules to participate in the Young Lions Competition of ASCAP and LA NACIÓN 2008. If you are between 18 and 28, this is an opportunity of a lifetime. Rules The YOUNG LIONS Competition belongs to the Cannes Lions [...]
Since last week we have migrated my blog to La Nación, the main media in Costa Rica. Check it out. Periodically we will be uploading the published entries, so that the archive, which to date has more than 1,500 entries, will continue [...]
Nike has done it again, now with a particularly powerful idea: find your greatness. Instead of just applauding sports idols, what if we decided to get moving and start our own? The winning case is on the Cannes Lions site just a [...]
Evian ignites our inner child: While Evian won a Golden Lion at the Cannes Lions last year, I connected a couple of dots and decided to write about the inner child in all of us. Check out the commercial that triggered this [...]
Life-saving creativity! Every year and from all over the world, creative ideas stand out for both their genius and their transformative capacity. Here between one opportunity and another, I want to briefly leave you with two life savers. The first comes from [...]
Values that promote prosperity: in a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or [...]
A Fuego Lento: this is my 1,650th blog post, a life experience I have enjoyed since April 2005. In writing I have taken my mind to the gym, propelled by the energy of my fingertips on the keyboard, and with each exercise [...]
