All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
This is a blog post that is likely to be relevant only to advertisers, as it has happened before and will surely happen again. However, since what wins is usually only known to advertisers, it is not out of place to invite [...]
About three decades ago I passed a sign outside the Baby’O nightclub in Acapulco that read: “This place sucks. Go next door”. In other words and in our language: “This place sucks. Go next door. Today I say the same to you [...]
On June 25, 2012 Oreo posted this message on her Twitter feed: Celebrate your pride for loving who you love! and added her incredibly popular hashtag #dailytwist, as well as the image that immediately went viral around the world. The twist of [...]
The next International Festival of Creativity Cannes Lions 2014 has marked the next year and has summoned us for June 15. In our country some will accept the invitation and others will choose to ignore it. Which group will you be part [...]
Running a marathon is an unforgettable experience, it is an integral challenge, it is an exciting achievement and it is a personal best. The marathon is a distance of 42.2 kilometers and tests discipline, perseverance, the product of gradualness, will and constancy. [...]
One fine day in prehistoric times, my mother came up with the wonderful idea of moving me to a bilingual school. Gud morning. While that maternal inspiration was crucial in my life, it happily also led to an early and brief encounter [...]
Consumer was born from a sum of stars aligned in the same direction. One of them was Rafael Calderón Mugica, whom I met at the UCR and with whom I became a friend and brother in life. When I returned from Mexico [...]
In the early days of our agency, located in the room of my parents’ house that my brother Carlos vacated, the then Consumer had its first network: a Mac 512 and a Mac SE, my brother’s computer and mine. From one desk [...]
Jorge Galeano’s memory will live forever in our memories, because his role was crucial in the beginning of our company. Que de Dios Goce, Jorge opened the first accounting books, made the first financial statements and came to put order in that [...]
We brought him from McCann-Erickson with a mission, to make him the first digital artfinalist in the country. As a young master of graphic arts, Fernando turned to Mac to learn the new way of making art. He dedicated, on one long [...]
Alvaro Fernández entered our agency with the credentials of Doña Rotunda on his chest, a character created for the National Lottery that made havoc, history and provoked big smiles. With us, he dedicated much of his talent to Cofal, as well as [...]
When I proposed to Marjorie González to move from GM (Gutiérrez Machado), a respectable agency of those years, she accepted for reasons that I still don’t understand, since she decided to join an embryonic company and the one she was joining as [...]
