2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Bob Isherwood, Saatchi Saatchi’s global creative director, has insisted over the years on the importance of focusing on developing ideas that are bigger than ads. In addition, from his humanistic perspective, he has also been a major contributor to Saatchi’s proposal for [...]
By Rogelio H. Umaña. Guest blogger. Leaving aside the political discussion and the possibility of whether or not this young senator from Chicago will become the next president of the United States, there are several lessons we can learn from “Obamania” as [...]
We could assume a typical position in our country, and convince ourselves that the issue is really one of budgets. We could also say that our ideas are top-notch and that the problem is that clients don’t approve of anything good. We [...]
| View | Upload your own A few weeks ago I came across Rogelio Umaña’s blog with this rich, interesting and valuable Powerpoint document, with ideas and contributions to add to the arsenal of arguments and considerations when working with brands. So [...]
I’ve mentioned it before, and today I can’t stress it enough. Buckingham’s proposal makes sense, is simple and adds up in one direction: put your strengths to work to bring you to your full potential. His series of short films called Trombone [...]
Today all records will be broken, as Nike will have organized the race with the most participants in history by creating the Human Race. Here’s how it works. In 25 cities around the world thousands of runners will participate in the races [...]
This old bald-headed, pot-bellied, rich rich and loud is one of a kind and undoubtedly pure adrenaline at the helm of pure adrenaline at the helm of Saatchi Saatchi. Saatchi. When he was the CEO of Pepsi in Canada, he shut down [...]
Yesterday I saw you. Very clearly. Message received. Commitment accepted.
Tribu will be the bluest company in the region as of 2009. The evolution continues and we are moving from limits to possibilities!
From today in five weeks will be the Berlin Marathon. There will be Haile Gebreselassie in the lead, possibly the greatest marathon runner in history, world record with 2:04:26 in Berlin 2007. Also, about 30,000 runners behind, I hope to be [...]
