I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
| View | Upload your own A few weeks ago I came across Rogelio Umaña’s blog with this rich, interesting and valuable Powerpoint document, with ideas and contributions to add to the arsenal of arguments and considerations when working with brands. So [...]
I’ve mentioned it before, and today I can’t stress it enough. Buckingham’s proposal makes sense, is simple and adds up in one direction: put your strengths to work to bring you to your full potential. His series of short films called Trombone [...]
After 97,009 page views on the blog in the month of January, and yesterday with 7,559, we are going to rest but not before leaving you with a commercial for F/Nazca Saatchi, Shake your body, to wish you a happy weekend.
When it comes to a store, a showroom or a supermarket, a branch or a showroom, the projected personality counts as much as the experience itself on its own floor. Sodimac, Ikea or Easy, to cite some recent examples of retail advertising, [...]
I am thrilled to share with you this video of Sirena Huang, the violin child prodigy who at the age of 11 fascinates the whole world with her talent and virtuosity. She began her violin lessons at the age of 4, and [...]
If we are going to have 100 days of on-air advertising with a brand, 25 or 300? How is it possible that we still believe that we can “sell” intelligent people with paid messages focused on superlatives, plastic situations and posed models? [...]
It is essential that you put on some headphones, turn up the volume a little and prepare yourself for an exceptional listening experience. Just imagine the possibilities. To Gabriel Alfaro, thanks for the link!
“In Costa Rica, advertising agencies have no spelling and have not been buying dictionaries for years”, said Mr. Alberto Cañas in the article published a few days ago, which I am including in PDF format. Given the case cited, I am afraid [...]
Everything remains the same in advertising in our country, or am I wrong? (I want to be wrong!). However, I think we are on our way to a new edition of Volcanoes with a little more than three months to go, the [...]
Yesterday we met Patrick Henry Hughes and his dad. When you meet limitations like that live and in full color, a little me jumps on your shoulder and yells at me: Do you realize? Do you see all you’ve got? Stop whining, [...]
