I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Procter Gamble is betting on advertising creativity as never before, and it is the same giant that used to accuseocus of squares, defenders of parity, masters of testimonials and demos. After Unilever, Procter sent more executives to Cannes than any other advertiser. [...]
When talking about emotional connections in the creation of Lovemarks with the support of advertising, commercials like the previous one of the Buenos Aires Zoo by Del Campo, are an example of how to do it masterfully. In a new experience for [...]
For we are the size of the things that make us angry. After all, the only thing in common between everything that angers us in life and each of us is precisely oneself. Even if it often seems that the [...]
Much has been written about second place. Phrases are frequently quoted that go on and on about how disappointing it is to be second. Vince Lombardi, for example, the NFL player whose name is on the NFL’s premier trophy, said that he [...]
The two contests that will result in the selection of the two winning teams to represent Costa Rica in Cannes are currently underway. With an active participation of the renewed Creative Circle of Costa Rica as responsible for the judging of the [...]
If this message doesn’t touch you deep down, move you and fill your eyes with tears, you’re dead or well, you’re dead. Frank Fernandez, thanks for the link. Here I am still moved. Thank you, what a beauty.
You are invited. You are invited. It’s for everyone. More information at https://www.openhouse.cr. This is a copy paste from the Openhouse website: Focus We all live at least an arm’s length away from a screen, and because of that, we understand that [...]
I’m conflicted, as I’m not sure if I was fascinated by the chair or the video. By the end of this beautiful animation, it’s hard to escape and not be hooked on this new design by Ronan Erwan Bouroullec. Vitra once again [...]
If you are 18 to 28 years old and have the necessary credentials to advance, I invite you to participate in the Young Lions both in print and film. In the interview on Channel 7, Lilli González represented Ascap.
The country’s advertising agencies have entered more pieces in Cannes than ever before, and for this reason, I am excited to share today’s information regarding the data issued by Cannes Lions. JWT and DDB are the agencies that have completed the most [...]
