I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Procter Gamble is betting on advertising creativity as never before, and it is the same giant that used to accuseocus of squares, defenders of parity, masters of testimonials and demos. After Unilever, Procter sent more executives to Cannes than any other advertiser. [...]
When talking about emotional connections in the creation of Lovemarks with the support of advertising, commercials like the previous one of the Buenos Aires Zoo by Del Campo, are an example of how to do it masterfully. In a new experience for [...]
For we are the size of the things that make us angry. After all, the only thing in common between everything that angers us in life and each of us is precisely oneself. Even if it often seems that the [...]
Much has been written about second place. Phrases are frequently quoted that go on and on about how disappointing it is to be second. Vince Lombardi, for example, the NFL player whose name is on the NFL’s premier trophy, said that he [...]
An immortal legend of phenomenal dimension, Ali is the greatest boxer in history: I will never forget those years in which the whole world was connected to the television to watch his fights. Ali made the impossible possible and today I remember [...]
Incae sent me information about the ” Creativity Without Limits Workshop”, to be given by Guillermo Caro from Ogilvy, for the knowledge of the blog readers, and to encourage many of them! Excellent initiative and opportunity. Here is the invitation:
Yesterday I discovered the best blog in the world, and for this reason, I choose to share it with you. It is a wonderful demonstration of simplicity and humanity, of warmth and sincerity, of inspiration and energy, of simplicity and love. The [...]
