2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
The lenses we use in life are tinged with subjectivity and perceptions, so there is no quick fix or easy solution in the appreciation of any event, especially those that affect us emotionally. In the theory of knowledge, subjectivity is the property [...]
A Lovemark is irresistible and Apple knows how to do it like no one else. Nothing more to say. This is how Steve Jobs presented it in San Francisco. My first personal computer was an Apple IIc, and with it, my first [...]
I am not as stubborn as I appear to be. I am firm, because I have to be, but I constantly reflect on my actions, on the policies I am promoting and on the attitudes I am adopting. I have had the [...]
Procter Gamble is betting on advertising creativity as never before, and it is the same giant that used to accuseocus of squares, defenders of parity, masters of testimonials and demos. After Unilever, Procter sent more executives to Cannes than any other advertiser. [...]
When talking about emotional connections in the creation of Lovemarks with the support of advertising, commercials like the previous one of the Buenos Aires Zoo by Del Campo, are an example of how to do it masterfully. In a new experience for [...]
Six young advertisers will represent the country in Cannes They will participate in a world advertising contest that gathers more than 50 countries. Contest consists of mounting a complete campaign in less than 50 hours Rating: 0 votes Irene Rodríguez S. irodriguez@nacion. [...]
We went down from 56 to 47 entries in Cannes this year, although the number of agencies participating only went from 7 to 6. At the same time, I believe that even though we have fewer pieces participating for Costa Rica, the [...]
Seis Mil Colores by our client Protecto is the case with which we will be participating in Cannes 2010. While in the other festivals we have entered a good number of pieces, in the largest and most important festival in the world [...]
Recently, I tried–really tried–to buy a book for my book club. I went online and ordered The Alchemist, by Paulo Coelho. Then, a week later, I had a free moment at work, and I thought, Oh, I should order that book club [...]
March 2010 ” Professional Woman ” Professional Woman By: Gina Buendía Vivian Fernández de Torrijos The driving force behind TRIBU DDB Panama For five years she served as First Lady of the Republic involved in the social agenda of the State. She [...]
Although predictions are already coming and going for the upcoming festival, the coincidences continue around the extraordinary work by Tribal DDB for Philips Cinema and its “Parallel Lines” by Ridley Scott Associates. Last year’s Grand Prix winner at Cyber intends to repeat [...]
