I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
“Optimizing, the art of finding the best choice among all the options, is a luxury we often can’t afford. Instead, we take the first appropriate solution we find, even if it means deciding where to eat lunch, who to hire or what [...]
Artículo publicado en BusinessWeek: Saatchi Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over [...]
On April 5, 2005 I published the first article on this blog. Today, almost 700 articles later, I ask myself: what should I do with the blog? And for this, I would love to have your opinion. Let’s see the options I [...]
A week ago a DDB TV commercial for Automercados won the Grand Volcano, the country’s dean advertising agency won Agency of the Year, a supermarket chain, precisely Automercados, won the Volcano for Advertiser of the Year and the surprise of the night [...]
First I admired and bought his design, and then I discovered the character behind it: Philippe Starck, the most prolific and world famous designer alive today. Then I learned about the hotels he has designed, bought his books and read his ideas. [...]
One of the country’s pioneer twitterers, blogger, pianist, planner, creative, violinist, friend and publicist, among many other qualities, Rogelio Umaña, will be conducting an experiment next Friday at 8 PM. This is his comment in his recent blog post: GorileoTV is a [...]
In the 25th anniversary edition of Archive, one of the most prestigious design and advertising magazines in the world, page 75, two pieces by Salat, for our client Dipo, are published. First of all, warm congratulations to the entire team at Tribu [...]
In our country we live among anonymous and quiet people, so it’s refreshing to find a message like Yorsh’s.
I admire and applaud all the efforts we can find in Vesyves, because it is a brave option with fresh and different content generation, under the direction of Massimo Martinotti, where you can find alternative productions, stories, advice, entertainment and adventures like [...]
It is easy to cut advertising, mainly because it is an expense that is not committed and has not been incurred in advance. Likewise, cutting advertising spending is a solution with immediate results and no visible effects in the short term, since [...]
Watching Quién Quiere Ser Millonario is a great experience if you join the Twitters of the country at https://www.monstruolocura.com/qqsm. Today was no exception and for this reason I share it with you. Here I leave you with a small fraction of the [...]
