. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
The next International Festival of Creativity Cannes Lions 2014 has marked the next year and has summoned us for June 15. In our country some will accept the invitation and others will choose to ignore it. Which group will you be part [...]
Running a marathon is an unforgettable experience, it is an integral challenge, it is an exciting achievement and it is a personal best. The marathon is a distance of 42.2 kilometers and tests discipline, perseverance, the product of gradualness, will and constancy. [...]
One fine day in prehistoric times, my mother came up with the wonderful idea of moving me to a bilingual school. Gud morning. While that maternal inspiration was crucial in my life, it happily also led to an early and brief encounter [...]
In attention and appreciation to the courtesy of the response published in the Costa Rica Esencial website, I allow myself to copy/paste it and leave it here for the consideration of the readers of“A fuego lento“. I have allowed myself to add [...]
The remarkable and competent government authorities have reported that the new country brand, Esencial Costa Rica, was achieved with a process that began in 2008 and whose cost amounted to $650,000 dollars. Therefore, the first thing I must say is that by [...]
The creative advertising world applauded “ The Most Popular Song” at Cannes 2012, awarding it Lions and a Grand Prix. Because a simple idea can be powerful enough to influence a country, make a difference and contribute to making it a better [...]
If you master Flash, program, know Java, CQ5 or HTML5, if you have the conditions, experience, English and geek quality in all its dimension, we are looking for you at Bosz Digital. This coming Saturday, from 10 AM to 2 PM, we [...]
Since I was a child my family connected me with God. During the first 8 years of my life I was always taken to the Methodist church, and from there I have carried with me bases, values and messages that have accompanied [...]
Press Release. San José, January 16, 2011. Walmart Central America chose Tribu DDB as its new advertising agency in the region, in charge of its popular formats: Palí, MaxiPalí, Despensa Familiar and MaxiDespensa. Walmart’s decision is effective immediately, and was confirmed to [...]
You will probably agree with me that we live between poles. Whether you like them or not, whether they shock you a little or too much, whether they attract you or bore you, life goes inexorably between one pole and the other. [...]
Wisdom, by Andrew Zucherman, is a book in my hands that has made me want more gray hair and wrinkles on my face. How wonderful! Age will bring wisdom and all its marks on our faces, yet more importantly, the sensitivity to [...]
I have not been able to decide. I am fascinated by the first light of day and I love the sky when the sun goes down. Which one do you like the most? Which is your most memorable sunrise? And which sunset? [...]
