All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
In attention and appreciation to the courtesy of the response published in the Costa Rica Esencial website, I allow myself to copy/paste it and leave it here for the consideration of the readers of“A fuego lento“. I have allowed myself to add [...]
The remarkable and competent government authorities have reported that the new country brand, Esencial Costa Rica, was achieved with a process that began in 2008 and whose cost amounted to $650,000 dollars. Therefore, the first thing I must say is that by [...]
The creative advertising world applauded “ The Most Popular Song” at Cannes 2012, awarding it Lions and a Grand Prix. Because a simple idea can be powerful enough to influence a country, make a difference and contribute to making it a better [...]
A few days ago I published a note that claims that creativity that wins at festivals is 7 times more effective, according to the Gunn Report. That is to say, advertising creative awards, such as Cannes, Ojo, Volcán or Pregonero, nowadays have [...]
First of all, I remind you of Zanders’ rule #6: don’t take yourself too seriously. Then, the question always jumps to a simple “and what are the first 5 rules?”. The answer then is to be expected: they don’t exist and it [...]
Every day, advertising influences the world intensely, profusely and repeatedly with creative ideas to change the world. The Cannes Lions International Festival of Creativity and the Bill Melinda Gates Foundation know this, and have teamed up to promote the use of creativity [...]
TribuDDB is flying! March 22, 2010 | Mr. Blue | Costa Rica, Awards There are no words to describe what this Costa Rican agency is doing, both nationally and internationally, and is that these gentlemen have become over the years in collectors [...]
Multi-awarded DDB Tribe in Panama Panama City, Panama – Tribu DDB, the newest member of the DDB Latina family, was the most awarded agency of the year at the 2010 Caribbean Festival, confirming it as the new big winner for Central America [...]
March 23, 2010 LATINOAMéRICA | LAST SATURDAY THE 17TH EDITION OF THE AWARD WAS HELD Tribu DDB Costa Rica, the most awarded of the Caribbean Festival With 3 golds, 7 silvers and 7 bronzes, the agency led by Jorge Oller was the [...]
NEWS PUBLISHED IN LATINSPOTS: (22/03/10). In an unforgettable night, Tribu DDB was the most awarded agency of the Caribbean Festival with 21 awards (4 Golds, 8 Silvers and 9 Bronzes). Father with 11 and Pagés BBDO with 9, followed on the podium. [...]
In an unforgettable night, Tribu DDB has been the most awarded agency in the Caribbean Festival that concluded just a few hours ago. We won 3 Golds, 7 Silvers and 9 Bronzes in a creative competition that included agencies from Central America, [...]
Hans Rosling was an exchange student in India when he discovered that Asia had all the capabilities to claim its place as the world’s dominant economic force. At TEDIndia, he charted economic growth since 1858 and predicted the exact date when India [...]