I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Crispin, Porter + Bogusky presents us with a new way to drive a product and its users to a closer and more intimate relationship with the brand, Jetta in this case. It is an excellent example of integration and innovation, which reminds [...]
Aishwarya Rai, 34, is the most important figure in the billion-dollar Indian film industry, as well as the face of L’Oréal among other brands. Aishwarya, Miss India and Miss World in 1994, now projects a different world through the influence of the [...]
I am making a copy paste of the list of winners of the Volcan 2007, sent by Lilliana Gonzalez of Ascap early this morning to all the media. WINNERS OF THE CREATIVE ADVERTISING FESTIVAL VOLCAN 2007 AUDIOVISUAL TECHNIQUES CATEGORY DIRECTION CATEGORY Production [...]
Good morning! How are you? Are you still smiling? How are you? If there is one thing I would love about this blogging experience, it would be the participation of those who read it. It would be great to establish the dialogue [...]
I am very satisfied with the Volcano that concluded just a few hours ago, as it brought to our community a combination of results that many, like me, did not expect. It is late and tomorrow there will be more time to [...]
Chic is an early nineteenth-century French word whose meaning refers to smart or stylish. Over the years, its use in English has referred to social events, situations, individuals, fashions or forms of dress. It combines elegance with soft avant-gardism and provokes an [...]
As a result of the article “WHAT DO I DO WITH THE BLOG? comments, suggestions and doubts, so we decided to make an immediate change immediate change: if you are going to leave your comment you will not have to register anymore [...]
“Optimizing, the art of finding the best choice among all the options, is a luxury we often can’t afford. Instead, we take the first appropriate solution we find, even if it means deciding where to eat lunch, who to hire or what [...]
Artículo publicado en BusinessWeek: Saatchi Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over [...]
On April 5, 2005 I published the first article on this blog. Today, almost 700 articles later, I ask myself: what should I do with the blog? And for this, I would love to have your opinion. Let’s see the options I [...]
A week ago a DDB TV commercial for Automercados won the Grand Volcano, the country’s dean advertising agency won Agency of the Year, a supermarket chain, precisely Automercados, won the Volcano for Advertiser of the Year and the surprise of the night [...]
