I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
Today’s winners in the Volcán organized by ASCAP will receive their statuettes as a result of the voting of 27 jurors from all over Ibero-America. It is the largest participation in the history of a Volcano, and for this reason, it is [...]
Two lion hunters, with golds and silvers in their collection of international awards, gave us two close, intimate and inspiring talks, focused on their ideas to win and their proposals to the country to move forward. First up was Rodolfo Borrell, General [...]
ASCAP, the Costa Rican association of advertising agencies, will present today a new Pellizco and tomorrow another night of Volcanoes. The first in Uveritas and the second in the Main Hall of the Herradura Hotel, to ratify the commitment of the association [...]
Next Thursday night, this and many other questions will be cleared to be part of our history. There were 31 jurors invited to evaluate all the material entered and of which 27 in total responded in full. The process towards next Thursday [...]
What is an insight? Why is the planner’s and creative’s obsession with finding insights? Which ones can be powerful, which ones are obvious, and which ones have been walked through? How do you define it? How do you find it? We like [...]
With great expectation and excitement, as well as admiration and respect for the work of the entire ASCAP team, today is the night of Volcán in Costa Rica, the most anticipated creative advertising contest of the year. Without further ado, before knowing [...]
Although Garnier BBDO wants to repeat agency of the year and jotabeqú wants to regain that status, the truth is that next Thursday’s Volcano has no favorites, or as they say, it could be a surprise. Personally, I think it will be [...]
I fully identify with all those who complain about the enormous distance between day-to-day life and what goes to a festival, when it comes to advertising creativity and commercial messages. It would be great if consumer activists united to demand that advertisers [...]
We are still living on the prayers of our grandparents, enjoying the blessings that come to us because of the hymns they sang and the petitions they made, says Jon Goode. Like him, we have a little more than others and [...]
