I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Today’s winners in the Volcán organized by ASCAP will receive their statuettes as a result of the voting of 27 jurors from all over Ibero-America. It is the largest participation in the history of a Volcano, and for this reason, it is [...]
Two lion hunters, with golds and silvers in their collection of international awards, gave us two close, intimate and inspiring talks, focused on their ideas to win and their proposals to the country to move forward. First up was Rodolfo Borrell, General [...]
ASCAP, the Costa Rican association of advertising agencies, will present today a new Pellizco and tomorrow another night of Volcanoes. The first in Uveritas and the second in the Main Hall of the Herradura Hotel, to ratify the commitment of the association [...]
Next Thursday night, this and many other questions will be cleared to be part of our history. There were 31 jurors invited to evaluate all the material entered and of which 27 in total responded in full. The process towards next Thursday [...]
What is an insight? Why is the planner’s and creative’s obsession with finding insights? Which ones can be powerful, which ones are obvious, and which ones have been walked through? How do you define it? How do you find it? We like [...]
The Dutch pair won the gold medal at the Young Lions concluded this morning, with Turkey taking the silver and Germany the bronze. I have only this information for the moment, and so, without accents or accents I send this note to [...]
JWT managed to sneak into the finalists with Nelka Rent a Car in the 4 categories entered, as well as Garnier BBDO in Radio with the Paniamor Foundation. More details on the Cannes website HERE. The options for JWT to win the [...]
Costa Rica’s Young Lions, Humberto Ling and Josafat Padilla, participated with this piece in the young creatives competition in Cannes just a few days after the festival began. In the style of the piece with which they entered the final phase of [...]
When I arrived today in Cannes I found the print competition concluded in its initial stage, as both Josafat Padilla and Humberto Ling, as well as the other 39 creative couples from around the world, competed from Saturday afternoon until Sunday. They [...]
Usually, long-distance training is done on the weekend, because it requires more time, more kilometers and more effort. This commercial, as a good one should be, reflects a truth that is usually hidden: the internal monologue of giving up or continuing, and [...]
