I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Yesterday I had a day completely devoted to the margin, since I got out of the things to do and focused on opening spaces for the time we all occupy, because we must be clear: relationships happen in the margins. If our [...]
With the intention of going to sleep immediately, I’ll summarize the day in a minute. From the first presentation, click on the photo called “Una argentinada”, there you will find my opinion of the beginning of the talks in this great creative [...]
Santiago Keller and his entire LatinSpots organization kick off their tenth Ojo de Iberoamérica today, with what they anticipate to be their best festival yet. The program is packed with presentations, lectures and exhibitions, so we will have three days for more [...]
We could assume a typical position in our country, and convince ourselves that the issue is really one of budgets. We could also say that our ideas are top-notch and that the problem is that clients don’t approve of anything good. We [...]
| View | Upload your own A few weeks ago I came across Rogelio Umaña’s blog with this rich, interesting and valuable Powerpoint document, with ideas and contributions to add to the arsenal of arguments and considerations when working with brands. So [...]
I’ve mentioned it before, and today I can’t stress it enough. Buckingham’s proposal makes sense, is simple and adds up in one direction: put your strengths to work to bring you to your full potential. His series of short films called Trombone [...]
After 97,009 page views on the blog in the month of January, and yesterday with 7,559, we are going to rest but not before leaving you with a commercial for F/Nazca Saatchi, Shake your body, to wish you a happy weekend.
When it comes to a store, a showroom or a supermarket, a branch or a showroom, the projected personality counts as much as the experience itself on its own floor. Sodimac, Ikea or Easy, to cite some recent examples of retail advertising, [...]
