2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
Possibly one of the most aberrant words in the language is but. In reality, it is of no use at all and it gets in the way in a world that needs to add instead of subtract. For this reason, the proposal [...]
Alejandro Egea Montero passed away yesterday and has left us to continue his journey in the afterlife. A friend of life that today I remember with sincere joy for so much he left us. Young and full of ideas, he was a [...]
The new Guinness commercial consolidates a tradition of more than
At this time of the year, more than a few of us are looking forward to the end of the year. We are already craving the idea of closing one more cycle and taking time at the beach, the volcano or at [...]
From a sleepless night: Irremediably I am going to die, although I don’t know when. I will leave everything and only my soul with me. Will I take my memories with me, will I travel with what I have learned? Will I [...]
I always ask for an aisle, open my book, my magazine or my laptop. I take the time of the flight for myself, for e-mails, campaigns, pending issues, strategy or the project waiting for an opinion. And because of this, it has [...]
On Youtube you can find a few one-minute films that are part of an interesting festival for sixty-second feature films. Here is a sample with a focus of key importance for all people living on this planet…
If we are going to have 100 days of on-air advertising with a brand, 25 or 300? How is it possible that we still believe that we can “sell” intelligent people with paid messages focused on superlatives, plastic situations and posed models? [...]
It is essential that you put on some headphones, turn up the volume a little and prepare yourself for an exceptional listening experience. Just imagine the possibilities. To Gabriel Alfaro, thanks for the link!
“In Costa Rica, advertising agencies have no spelling and have not been buying dictionaries for years”, said Mr. Alberto Cañas in the article published a few days ago, which I am including in PDF format. Given the case cited, I am afraid [...]
