. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
Madre presented us with this idea exploited to the fullest. It’s a perfectly well-told story, masterful audio and a special effects solution that manages to engage, entertain and connect with the Mortgage Bank. They are the kind of productions that intimidate and [...]
For centuries we have wanted to avoid the unionism proposed by Guatemala, Honduras and El Salvador. We have been won over by the egocentric nationalism of the isolated and boastful Tico in the cool breeze of his Central Valley. For a lifetime [...]
When in December we talked about reaching 20,000 in a year, I never imagined it possible to pass 100,000 in October, obviously. This is very entertaining and different, both as a contact experience and as a personal exploration. From every point of [...]
Possibly nothing is more difficult than achieving a culture and protecting it over time. We are in continuous evolution and reinvention, however, there are values and conditions that we wish to turn into commitments, to renew, to strengthen, to retake. This video [...]
We are going back to Costa Rica with an invitation: Get on board, we have a lot to win and enjoy in this great creative game in Cannes. So get on board, get on board, get on board…! illustrated with a commercial [...]
A few hours ago we started the meeting of representatives, and since the first presentation we have begun to take note and learn from what is being done in the world to promote the festival, and as a consequence, advertising creativity. At [...]
“From Why to How to What.” I was going through the resources in Prezi, when I came across a presentation with Simon Sinek and his 2009 Ted Talk. In today’s day and age it’s like from prehistoric times, and yet with ideas [...]
I agree with the person who said he preferred the future. After all, that’s where we’re going to spend the rest of our lives, right? Hmmm. Not so fast as the only instant we live in is the here and now. Definitely [...]
I have a signal from my body that you could help me interpret: it’s getting worse every year! That is, either the viruses are getting more and more powerful (like influenza), or I am not getting any younger. There could be a [...]
Steve Jobs defined design first in relation to operation and not appearance, so it is not difficult to understand his successes for so many years. Form and substance must tell their genesis from the very same creative moment. Einstein said it and [...]
From the book by Armando Vargas Araya, La Vía Costarricense, published by EUNED in 2005, this is a wonderfully inspiring text as it initiates a broad, open and participatory process. What is La Via Costarricense? It is a dynamic conceptual tool to [...]
Thinking about the Costa Rican Way, a few days ago I wrote a message to my great friend, Armando Vargas Araya, journalist, historian, politician and wonderful human being. In a few words, these were my two lines: Armando dear, whose idea was [...]
