All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
If you are not, let’s assume that you are among the general public, and not a puclicist, advertiser or any media or digital media. So, with everyone leveled up as busy people going about their happy lives, is there anyone out there [...]
Exactly 25 years ago today, Alexandra Franco opened the doors of the Casa de los Niños Montessori in Escazú, the kindergarten that today is called Hometwo. This long journey triggered the modern Montessori movement spread throughout the country in early childhood education. [...]
As customers, we do not have a monopoly on the truth, although we always have the power to decide, to choose whether to approve or reject, to return or leave, to recommend or not, to repeat or discard. I believe that the [...]
Fear paralyzes, curtails, delays, annuls, petrifies, disables. Fear subjugates, subordinates, crushes, stuns and degrades. Fear humiliates, lulls and disarms, fear is a scourge and should not be part of your life. Overcome your fears! Fear is subjective, personal, it is up to [...]
“Disorganized media and advertising clients” This post may sound relevant to media, brands and agencies only. However, for those who are not in these sectors, isn’t it true that we want better advertising, better brands, more value for our money? Who wants [...]
When it’s my birthday is when I think of the story that could be told about me, possibly I’m aiming for too much again if I think something will be said. I guess hopefully someone will say a short phrase, like “the [...]
In a few hours the Film, Film Craft, Effectiveness, Integrated and Titanium awards will be over, as well as the awards for Production Company of the Year, Client of the Year, Network and Agency of the Year, both network and independent. And [...]
At the celebration of 100 years of his birth, David Ogilvy was remembered as saying that advertising is a force for good. He assured that it was about much more than sales and proposed to make a better world with it. In [...]
In these days of intense global creative competition on the Cannes Lions stage, it is impressive to know the level that is achieved in the world. For this reason, when we see the Lions winners in press, it is revealing to know [...]
Cannes, 23 June 2011 – The winners of the Press, Design and Cyber Lions categories have been announced and awarded at the third Awards Ceremony of the Cannes Lions Festival week which took place last night. This year the Design Lions attracted [...]
With the enormous and deep satisfaction you feel when you achieve a dream in life, today I share with you an incredible joy experienced by all the people at Tribu DDB, our friends, family, clients and business partners: we won our first [...]
Media, Outdoor and Radio Winners Cannes, 22 June 2011 – Cannes Lions International Festival of Creativity held the second of four awards ceremonies last night to honour the Media, Outdoor and Radio Lions winners. The Media Lions category, which saw a 34% [...]
