All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Starting next Monday, Tribu, Promotica, Fusion, Centropolis and the :CAMedia planners at Tribu will have a new schedule starting at 9:00 AM. That’s right. We will start in Tribu at the civilized and first worldly time of 9 AM. It’s simple. The [...]
They told me they are from DDB (confirmed), then that they are from La Tres, (negative), then that they didn’t know, and since I haven’t had time to call Eucor to find out who designed them, they are still from anonymous authors [...]
Last night’s debates could only add to the confusion. I followed them in a state of deliberate impartiality. To the undecided for sure the debates generated a legitimate mental cliff, which only more indecision could bring as a result. Without exception, the [...]
At the time when we won our first Pregonero Bronce, around 1991, some 20 years ago, as an agency we took home an invaluable statuette.When we won our first Pregonero de Bronce, around 1991, some 20 years ago, as an agency we [...]
El Pregonero de Bronce is the creative contest with the longest trajectory in Costa Rica. It is the classic of national creativity with 29 editions full of excitement and competition, as well as a thousand stories, anecdotes, triumphs and defeats. In the [...]
For decades I have lived in an environment of creativity, innovation and idea generation. Chilling daily challenge, if I can put it in three words. However, nothing is more exciting than finding a new idea, a new way of looking at the [...]
El Tome Chichí from El Verdugo has today in this second commercial one more piece for the Tribu DDB collection. More than commercials, we are focused on creating social phenomena. The Paganini series is the first great fruit of a change of [...]
To the memory of John Lennon and his wonderful legacy.
Sebastián Castro is a young Costa Rican who is taking his first steps at CNN, after graduating from Emory University with a degree in Political Science. He is a great friend of my son Santiago, so we have seen him grow and [...]
