All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
In the month of September a record number of visits to the blog was reached, with 62% of them coming from Costa Rica. Everything heats up when the Volcano, a Referendum, an end of the year is approaching.
Here is the message from President Arias, whom I respect and admire. I have already decided: I am going to vote Yes. Insanity would be to expect different results, doing the same thing. The FTA is imperfect, but it is better than [...]
I am excited to share this news with you: ASCAP is, as of Wednesday, the representative of the CANNES INTERNATIONAL FESTIVAL in Costa Rica. In the Board of Directors we reviewed this possibility a few weeks ago, we gave it course, we [...]
Some time ago, on the first Thursday of Clandestina’s Testimonial, after watching the Cannes Reel in the company of 5 luxury guests – all talents of the local advertising media – we opened the field to questions. Almost nobody dared. And I [...]
They say that good friends are those who accompany you in the bad times… and tolerate you in the good times! And for this reason, there is no doubt that today we are dealing with JWT, since it swept coveted national and [...]
Today is one of those days when I have nothing to say and nothing to write about. However, one of those where these feelings, I wanted to share. Maybe tomorrow. Good day! PS By the way, yesterday surpassed 10,000 hits on this [...]
I have a dear friend and colleague, companion of dreams and illusions, sincere creative, talented generator of ideas and proven maker of commercial creativity, admirer of Lovemarks and charismatic musician, among other virtues: Arete. He opened his creative workshop and launched himself [...]
For years I have known of many Costa Ricans who send their articles to La Nación, waiting to be published. I have been among them, which makes me suppose that I do not have the style, depth, subject, name, prestige, pedigree or [...]
Advertising agencies are solely responsible for the proliferation of workshops, in-houses and free-lancers. As long as we continue to focus on making quick and cheap ads, we will not be making any difference and we will continue to perpetuate ourselves as just [...]
It’s hard to find a business category that doesn’t have most of its members… pants down. With discounts, offers, returns, or the worst of all, with the lowest price, many try to compete and win. Advertising is no exception and because of [...]
