All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
In the month of September a record number of visits to the blog was reached, with 62% of them coming from Costa Rica. Everything heats up when the Volcano, a Referendum, an end of the year is approaching.
Here is the message from President Arias, whom I respect and admire. I have already decided: I am going to vote Yes. Insanity would be to expect different results, doing the same thing. The FTA is imperfect, but it is better than [...]
I am excited to share this news with you: ASCAP is, as of Wednesday, the representative of the CANNES INTERNATIONAL FESTIVAL in Costa Rica. In the Board of Directors we reviewed this possibility a few weeks ago, we gave it course, we [...]
Some time ago, on the first Thursday of Clandestina’s Testimonial, after watching the Cannes Reel in the company of 5 luxury guests – all talents of the local advertising media – we opened the field to questions. Almost nobody dared. And I [...]
They say that good friends are those who accompany you in the bad times… and tolerate you in the good times! And for this reason, there is no doubt that today we are dealing with JWT, since it swept coveted national and [...]
Today is one of those days when I have nothing to say and nothing to write about. However, one of those where these feelings, I wanted to share. Maybe tomorrow. Good day! PS By the way, yesterday surpassed 10,000 hits on this [...]
“If I have seen further, it was because I did it on the shoulders of giants” said Newton when he spoke about teamwork. At another point in history, Edison said that “A genius is 1% inspiration and 99% perspiration”. Ray Kroc, the [...]
The first surprise of the night was for radio. The second was for Tribu. The third surprise was for Videocentro. The lottery played and this time it was our turn. It was a night for our tribe of talents, as if to [...]
All in the light and no surprises. The work by Tribu DDB continues to show consistency in the creative product. To prove it, here are the pieces for this furniture beautifully finished with Madetec. They are in Pregonero even though they didn’t [...]
The unexpected sponge meteorite is about to disappear to the dinos on the wall painted by washable Protecto. And perhaps, also about to surprise with new accolades for Tribu DDB. Simple and elegant, idea and execution perfectly aligned with the benefit of [...]
No. Maybe better, instead of talking, we take notes. Here are some examples that start with beer, go through the museum and end up going back to the future. All this, regarding the new category at Cannes: Branded Content. Why not a [...]
I think you have to look for Evelyn, although she sure isn’t on national television. When I occasionally see her, the commercial breaks are still full of the same thing. Exceptions are rare and that is why, if creativity is called Evelyn, [...]
