I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
With a referendum ahead for CAFTA in Costa Rica, it is worth remembering the effects of the no vote! Yes to NAFTA! (The video is yet another extraordinary idea by Del Campo Nazca Saatchi Saatchi, Argentina, for Procter Gamble and its Pampers [...]
From a sleepless night: Irremediably I am going to die, although I don’t know when. I will leave everything and only my soul with me. Will I take my memories with me, will I travel with what I have learned? Will I [...]
I always ask for an aisle, open my book, my magazine or my laptop. I take the time of the flight for myself, for e-mails, campaigns, pending issues, strategy or the project waiting for an opinion. And because of this, it has [...]
On Youtube you can find a few one-minute films that are part of an interesting festival for sixty-second feature films. Here is a sample with a focus of key importance for all people living on this planet…
If we are going to have 100 days of on-air advertising with a brand, 25 or 300? How is it possible that we still believe that we can “sell” intelligent people with paid messages focused on superlatives, plastic situations and posed models? [...]
A few weeks ago I had the opportunity for a one-on-one meeting with Kevin Roberts, global CEO of Saatchi Saatchi and creator of Lovemarks. It was 45 minutes of love and respect for the man who has most influenced my professional life, [...]
A few days ago I received an unexpected invitation: “We would like to invite you to be the blogger of the month in SoHo Magazine online “, said the text of the message written by Daniella Fernandez. Then she then detailed the [...]
Tribu and DDB have decided to join forces in Costa Rica to add strengths and build together the future of the company. This new partnership will begin in 2010 and promises an important evolution with more opportunities, both for clients and for [...]
Today I posted this quote on Twitter: “Gratitude takes three forms: a feeling in the heart, an expression in words, and a giving in return.” by John Wanamaker. Living in a permanent state of gratitude is an idea that is gaining more [...]
I remember when I heard about Lovemarks for the first time about 8 or 9 years ago, and between all the sense it made to me and the moment we were living, I suspected that this was a concept that would come [...]
When a brand’s day-to-day work achieves this level of creativity and design, we can applaud on our feet for a long time. When an idea like this gets published, the agency has its merit and the client has his too, because the [...]
