All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
“In Costa Rica, advertising agencies have no spelling and have not been buying dictionaries for years”, said Mr. Alberto Cañas in the article published a few days ago, which I am including in PDF format. Given the case cited, I am afraid [...]
Everything remains the same in advertising in our country, or am I wrong? (I want to be wrong!). However, I think we are on our way to a new edition of Volcanoes with a little more than three months to go, the [...]
Yesterday we met Patrick Henry Hughes and his dad. When you meet limitations like that live and in full color, a little me jumps on your shoulder and yells at me: Do you realize? Do you see all you’ve got? Stop whining, [...]
In the Willow Creek auditorium, minutes away from listening to Michael Porter, strategy guru and Harvard professor, we were treated to innovation and talent on several strings and a sensational guy.
Today we are in the outskirts of Chicago, with thousands of people in an extraordinary experience that began only about 3 hours ago. I invite you to follow this experience at this wonderful Willow Creek Christian Church, through an online experience at [...]
When I started in this business there was a wonderful planning, ordering and direction tool called the Marketing Plan, in my perspective as an advertising agency, under the full responsibility of the client. It was not a calendar, nor was it a [...]
They sound good, they dare and differentiate themselves from the first moment, they enjoy their talent and enjoy what they do, they share ideas and values, they are not afraid to expose themselves and they show themselves as they are, although for [...]
Yesterday, in a month, the Cannes Festival will begin, and God willing, we will be there with Carlos and Paula to discover what this year’s main creative advertising event in the world will bring us. The week is intense day and night, [...]
In this video we present the report made by Habitat in Teletica, which presents the work of Diego Vargas, Pixelnouveau, in an exhibition made possible thanks to the sponsorship of the Kativo Group, friends of art, color and digital imagination. To Rafael [...]
Agencia Datsun has reiterated its commitment to promote young creatives in the country, with the 4th Nissan Creativity Contest. And the truth is, I think it’s sensational, because let’s be clear: they don’t need to do it, and yet, they promote it [...]
