2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
In the United States, as in any country, brand counts more than politicians and analysts are willing to acknowledge. And in this case, in 2008 it will be Hillary Clinton who will win the elections, in my personal opinion, because she is [...]
A few years ago, a book fell into my hands and I did not pay much attention to it, initially. However, it is enough to take its teachings from nature to understand: the light of a sunny day is diluted by the [...]
Sometimes we keep them, sometimes it’s too late… Let it not happen to us. Let’s be careful that with our attitude we don’t want to stop others from showing and sharing them. Video received by mail, I don’t know the origin, but [...]
Today is a Sunday like any other Sunday. We still wake up in the morning, get up to the bathroom, brush our teeth and start the day, however, at a different pace than a weekday, more leisurely, more relaxed and somewhat serene. [...]
Sisomo stands for sight, sound motion. And it has been created by Kevin Roberts, the Global CEO of Saatchi Saatchi, and his team around the world. The idea is simple, and states that in the age of screens, we are obliged to [...]
Since April 2003, we assumed a strategic commitment to the idea of creating and perpetuating Lovemarks, to focus on emotional branding and the sustainability of our clients’ businesses. . We did so after having made sure to feel it in our hearts [...]
When Tribu and DDB decided to join forces in Central America, we set out to make our network the most influential agency in the region. We set out to do it from every brand and every campaign, and from every opportunity, such [...]
Yesterday I had the immense pleasure of visiting Guatemala once again, this time to bring to the University Rafael Landívar the “Taka tum tum tum taka taka taka tum, an urban story of influence and transformation.” An experience like the one I [...]
Mental change is the demand today for those of us who inhabit this planet. Especially for those who seek every opportunity to make a difference, to exist for a purpose or to live with meaning. A week ago I had the immense [...]
Today I sat down to read Fusil de Chispas and all the comments posted on Christian Cambronero’s famous blog in reference to Tribu DDB ‘s new campaign for our client El Verdugo, produced by Camera, with only a week on air. How [...]
After listening to him on Zeitgeist I wrote him to ask for the link to the video of the first follower. And of course, minutes later he answered me with details, several options and the recommendation to use it, copy it, play [...]
Derek Sivers came to the Zeitgeist to propose that a movement is more about “followership” than leadership, extolling the value of the first follower. The video that illustrates this brief talk, which doesn’t look good, shows a guy who started dancing alone. [...]
