All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
No account payable. No account receivable. For a moment I feel like that. And I ask myself: Is it possible to live without a bill to pay? With everything and the credit cards loaded with debts? With forgiveness to ask for and [...]
Imagine in Spanish is a crucial recommendation. Imagine in English, too. The same word and the same meaning, exalted in an unforgettable way by John Lenon and by Yoko as well. “You may say I’m a dreamer. But I’m not the only [...]
While in Costa Rica it is noon, over there it is eight o’clock at night and that is the only thing that differentiates us because with 3 examples you will see that Cannes is not far away and it is possible. The [...]
With the dramatic performance and urgency of a sports narrator, statistics guru Hans Rosling uses a new presentation tool, Gapminder, to dispel myths in the development of humanity. It is a sensational talk of scope and depth relevant to understanding the world [...]
Article published in Mercados Tendencias magazine. A Lovemark is a brand that has moved from a place in the market, to the heart of a culture. Good morning, iPod. It is a brand that has understood that the consumer not only wants [...]
Today we finally received the signal we were waiting for: it’s official. Movistar, our new big client has chosen us to be their creative partner in Costa Rica for an unprecedented launch in the country. Although until just a few weeks ago… [...]
Last night the results of Young Lions were announced, the creative duos that will represent our country in Cannes in the categories of Cyber, Print and Film. They were chosen by a jury made up of 19 renowned colleagues and friends of [...]
It is with great joy that I share with you some happy news: Costa Rica’s participation in Cannes is the largest in our short and successful history at Cannes Lions. With 58 entries for the country, the participating agencies will try to [...]
In this third entry regarding our advertising industry in Costa Rica, I bring to your screen a first and very simple proposal: let’s celebrate all the differences and since it is better to do it in a single forum, let’s coincide in [...]
At Incae I was taught a definition of strategy that I love. Strategy is about choices, about sacrificial decisions and about deliberately choosing to be different, as proposed by Michael Porter. Strategy is also about knowing clearly when to say no. Success [...]
In the twenty-something years of Tribu (formerly Consumer Publicidad), we didn’t always celebrate like we do now. We all know it and yet, we easily forget it. When we lost in a Pregonero or a Volcán, when we thought we were going [...]
