I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Article published in Mercados Tendencias magazine. A Lovemark is a brand that has moved from a place in the market, to the heart of a culture. Good morning, iPod. It is a brand that has understood that the consumer not only wants [...]
His 1905 work, “Garcon a la pipe”, sold for $104.2 million, a record price to date for one of his works, a significant appreciation of the record price paid in 1987 for “Nu rose”, for $7.6 million. It is also the highest [...]
I will proceed to summarize the experience from a very personal perspective. To begin with, this was my second trip to Europe and I must admit that going from the relentless cold of Holland to the warm beaches of the south of [...]
If we want to understand the world, it is imperative to understand the differences. And although this video proposes a logo at the end of a Brazilian newspaper, the important thing in the message is what I suggest to rescue, because equally, [...]
I invite you to get to know MOFILM, an initiative that combines technology, the participatory power that technology has given us and 12 finalists from the 350 videos that participated. Here I connect you with the three finalists. See more videos on [...]
It will be up to us to precisely identify all the factors that have contributed to the emergence of Costa Rican creativity, as we must protect and strengthen them while we continue to learn. In fact, only 18 months ago we were [...]
With sincere congratulations to DDB Costa Rica and its creative team, led by Manuel Travisany, I include the case with which they deservedly won a Golden Lion at Cannes. The results speak for themselves and for all their worth, from the first [...]
“The Best Job in the World” rompió récords en Cannes con tres Grand Prix en Media, Cyber y Direct, y la semana aún no termina. Así presentaron su inscripción en la cyber: To raise awareness of Queensland’s Islands of the Great Barrier [...]
There are people who have it very clear, as is the case of Rodolfo Borrell at Pagés BBDO in the Dominican Republic. So it is in this new case and golden lion for the Dominican Republic, which insists on passion and talent [...]
