2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Some time ago in Hong Kong we went to see a David Copperfield show, never imagining that we would be randomly chosen to be part of a group of 13 people who were teleported from the stage to the back of the [...]
Reebok has an on-air campaign that I love, because it simply recommends running at a pace where you can have a conversation. It connects Speed of Chat with their brand, brings running closer to people who don’t run, is elegantly sarcastic about [...]
For your information, in the month of June we surpassed 72 thousand hits on the blog.
For any time of the week, and in particular, for a Sunday like today when a month begins, here I am: Jesús Adrián Romero interprets a song with ideas in the heart, in the spirit, in the soul. May you have the [...]
In the public document included in this note, you will find the pieces that will be competing for Costa Rica in Cannes. The agencies betting with their entries are jotabeqú/Grey, Garnier BBDO, JWT and Tribu Saatchi Saatchi. They are just a few [...]
Yesterday I received from Cannes the final report with the entries by country, where I am pleased to see that we went from 13 entries in 2007 to a total of 23 in 2008, almost doubling the number of entries. This percentage [...]
INTRODUCTION: The following note was published in the blog at the time, and remains so in the records of this blog. However, due to the importance of the case, it is necessary to clarify beforehand that JWT presented its version, documents and [...]
