All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Costa Rica is obliged to detach itself from its purvidistic idionsicracy and its still-atranquila, to recognize that the world does not wait or call it, and for this reason, either Costa Rica goes to the world or it leaves us. It is [...]
You have to see this Bonna commercial, which in 1992 won the Grand Prix at Cannes and received the loudest ovation heard in the Grand Auditorium in the last 15 years. Creativity by Fabio Fernandez, today President and Creative Director of F/Nazca [...]
Brands that ignore today’s climate crisis will pay dearly. In his words, Al Gore focuses on linking brands, business, advertising and our lives to global warming. I add one more excerpt, in which Gore clearly inspires us to take action and be [...]
This happened to me in the year two thousand and three. I was reading a report about that year’s edition of FIAP, you know: the winners, finalists, speakers and everything that surrounds it, when suddenly I noticed someone else interested in the [...]
I see you in moments of pain. I see you in the night, when the sun goes out in life. I see you in the light. I see you in smiles and love. I see you in my dreams. I see your [...]
When we talk about Web 2.0, it is difficult to explain its scope and possibilities. In a January 18 article I included a contribution on the subject. This video, however, does it with SIght, SOundand MOtion, and therefore, does it much better. [...]
