I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
This is an award at Cannes that we all applaud, because it presents the false advertising evolution of feminine beauty and the reason why it is totally misrepresented. A thunderous applause for Dove and Ogilvy Canada. Standing ovation, with millions of hits [...]
With this Lion I immediately connected with Jay Gallegos and his entire team at Mesoamerica Energy, neighbors on the second floor of our building. To all who have made the wind a hero, cheers! Epuron commercial in Germany, which reiterates what Al [...]
Santo’s promotional campaign for Telecom Todos por un Pelo was applauded by everyone in the Palais, with a unanimous claim that a Gold was massively expected for this great idea, sensational production, fun and effective promotional way. Enjoy it. Great campaign. Comments: [...]
I have just been informed that the Italian duo has won the Young Creatives Film Competition medal, which closes a sensational experience for 20 couples from all over the world, among them, our creatives Carlos Jiménez and Paula Guevara. This is a [...]
We could assume a typical position in our country, and convince ourselves that the issue is really one of budgets. We could also say that our ideas are top-notch and that the problem is that clients don’t approve of anything good. We [...]
| View | Upload your own A few weeks ago I came across Rogelio Umaña’s blog with this rich, interesting and valuable Powerpoint document, with ideas and contributions to add to the arsenal of arguments and considerations when working with brands. So [...]
I’ve mentioned it before, and today I can’t stress it enough. Buckingham’s proposal makes sense, is simple and adds up in one direction: put your strengths to work to bring you to your full potential. His series of short films called Trombone [...]
After 97,009 page views on the blog in the month of January, and yesterday with 7,559, we are going to rest but not before leaving you with a commercial for F/Nazca Saatchi, Shake your body, to wish you a happy weekend.
When it comes to a store, a showroom or a supermarket, a branch or a showroom, the projected personality counts as much as the experience itself on its own floor. Sodimac, Ikea or Easy, to cite some recent examples of retail advertising, [...]
