All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Fascinating and inspiring idea from NET#WORK BBDO, Johannesburg, that makes a wonderful difference, delivering energy to the people. While in our country valleros, publitapias, gigantographers and other outdoor advertising entrepreneurs visually pollute our wonderful country, with the help of us in the [...]
With these ideas Saatchi Saatchi New York won the Grand Prix in Press, and scored even more points in an excellent year for the network at the Festival.
Here is the first one. The Argentine market has become a successful case of duo work. Let’s take a look: the mythical Fernando Vega Olmos and Hernán Ponce, Ramiro Agulla and Carlos Baccetti; and more recently Chavo D’ Emilio and Papón Ricciarelli [...]
Painter of Eye-Mo, an idea of Tribu for Glaxo-SmithKline and its product Eye-MO. Creative: Mario Calvo, what a great memory, and to you, Marito, a hug and the honor you deserve for a first-world, innovative and daring idea. This is creativity in [...]
Anybody can make an ad. A brand doesn’t. In Costa Rica, as in the world, there are many people making ads. And of course, people hiring them. Many are those who assume that their brands or products need to advertise to sell, [...]
It’s been a few weeks since Rafael Abreu sent me the link to TED. Today, I am hooked to his TedTalks through iTunes, since all the presentations are available for free on his Podcasts. You can download them to your iPod or [...]
Sir Ken Robinson speaks, from his presentation at TedTalks in Monterey, California, about creativity and the challenge of changing education to value creativity as much as literacy. He identifies the importance of preparing ourselves to be wrong, if we want to be [...]
Photographer Phil Borges estimates that of the 6,000 languages spoken on the planet today, 3,000 are not known by children. In other words, as those who know them die, humanity will lose all the wealth that comes from the legacy of that [...]
USE THE POWER OF TRUST. Forget completely the idea that it is your turn to approve or reject, that this position is a big mistake. If you are going to value ideas, you have to be clear that all have potential, all [...]
