2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
In a little less than 4 minutes, Richard St.John presents his proposal to be a resounding success in life, where among other variables, he includes passion, perseverance… and having a mom who pushes! Don’t miss it.
I feel safe flying. As I write I listen to “Mr. Tough”, from a playlist I bought on iTunes called Outdoor Freedom. The headphones I’m wearing isolate the ambient noise and generate a sense of isolation that fascinates me, as everything continues [...]
Every month I have published the number of hits reached on the blog, as a curious and revealing data of the virality possible on the Internet. In May, the number of hits doubled that of the previous month, coming from 5,112 different [...]
Today is a particularly significant and exciting day, because we have set out to promote an idea: to change the name of Guatemala to Guatemaya, and for this reason, today, June 1, 2007, we are in Antigua promoting this idea. As I [...]
Be sure to take a look at the future at Apple. Exciting, triggering, inspiring, fascinating, engaging. No wonder this spectacular emotional connection with Apple, Mac, iPod… Thanks Fabio Obando for the link!
All our decisions are essentially emotional, and for this reason, it is no coincidence that a handshake has been for years a property of Importadora Monge in Costa Rica, because trust has always been exalted with its concept “I have faith”, [...]
One of the winningest teams in the history of sport is called the All Blacks, they play rugby and they are from New Zealand. They inspire many publications, books, commercials and more, as their Haka and their record makes them unique in [...]
To connect emotionally, there is nothing better than a great story masterfully told, as HBO does with its films and programming, to the point of being able to exalt in its commercials that it is not television but stories. In this week’s [...]
It is noteworthy that in this commercial aimed at the large American market, the casting is definitely Latino. Also, the musical way with which it tries to connect emotionally and a simple story told in a pleasant way, focused on connecting with [...]
In the month of June, A Fuego Lento reached 261,514 page views.
The largest advertiser in the world, Procter Gamble, decided to bet on creativity in advertising for their brands and became one of the most awarded companies in major advertising festivals. They decided to emotionally connect their brands with the people who prefer [...]
