All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Incae sent me information about the ” Creativity Without Limits Workshop”, to be given by Guillermo Caro from Ogilvy, for the knowledge of the blog readers, and to encourage many of them! Excellent initiative and opportunity. Here is the invitation:
Yesterday I discovered the best blog in the world, and for this reason, I choose to share it with you. It is a wonderful demonstration of simplicity and humanity, of warmth and sincerity, of inspiration and energy, of simplicity and love. The [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
