2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
In ASCAP we have decided to invest again in the creative development of our country’s talent, and for this reason, we have hired the Escuela Superior de Creativos Publicitarios, known for years as La Escuelita. June 25 to 28, at the Uveritas [...]
What we do in life… echoes in eternity. And if so… what are you doing with your life? what with mine? what are we doing with our lives? We didn’t get to be gladiators in a Roman arena. Nor Japanese invading American [...]
Pancho Terán, General Creative Director of TRIBU / Nazca Saatchi Saatchi, (very serious in this photo!) is a member of the jury for the New York Festival, and for this reason, we have seen him focused on his mission, which at the [...]
When Paula Guevara and Carlos Jiménez receive the brief for the Film competition in Cannes, next June 22 at 8 a.m., they will be competing against 19 pairs from around the world for a Golden Lion in the Young Creatives Film Competition. [...]
If you don’t like something, say so. If you have a contribution, say so. If you find me in error, wrong or stupid, say so. And if you think it’s okay, whatever you want to say, you can say it here in [...]
We are often asked for garbage, and this is what we give. It is very sad. However, there is a light on the horizon and here is a clue. In an interview in Adlatina published today with Tony Granger, chief creative officer [...]
They say that rings are obnoxious, unless you’re in it! And because of this, possibly some may feel a certain reaction in their guts towards this advertising agency called, precisely, La Argolla. They started with rebelliousness and have not given it up, [...]
After judging some 400 advertising pieces of the Ojo de Iberoamérica, and having seen some 1,500 more, I have some anxiety and concern, because we have a long way to go. Not only are we far from Argentine creativity, but we are [...]
There is no one who is unaware of the fierce and predatory competition among advertising agencies in the country and around the world. It would seem that the time of ladies and gentlemen has passed and it has become, as they say [...]
