2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
I see you in moments of pain. I see you in the night, when the sun goes out in life. I see you in the light. I see you in smiles and love. I see you in my dreams. I see your [...]
When we talk about Web 2.0, it is difficult to explain its scope and possibilities. In a January 18 article I included a contribution on the subject. This video, however, does it with SIght, SOundand MOtion, and therefore, does it much better. [...]
THIS BLOG SUCKS. GO NEXT DOOR. Yeap, do yourself a favor and betray this blog right now, click the following link and dive into this site: https://innovation.cnbc.com/en/programmes/innovators_iconoclasts/innovators_iconoclasts Later… would you please… come back? Mario Morales, you are a bad influence, because of [...]
The arrogance of the advertising creative shines through when everyone else is square and we are not. When we think that the account executives fall short, or that the brand manager has no idea what needs to be done. It’s arrogance when [...]
After expanding the blog’s bandwidth, since it burst the day before yesterday due to an unexpected excess of hits, this meeting point on the net is back online, more solid and better prepared to receive your frequent visits, contributions and participation. In [...]
All advertising agencies compete in the market, although only a few compete in local, regional or global creative festivals. And although it is not a rule, those that are confirmed as winners through creative competitions are generally more successful. Just as no [...]
Sometime in late 2008, Diego Garcia and I joked at Tribu thinking about the spectacular combination that would be achieved if it were possible to add Tribu to DDB. We entertained the idea for a moment and put it in the basket [...]
We started talking since April and finally today we are officially DDB. As a Christmas present and precisely on vacations, now DDB in Costa Rica will have five letters in front of us: Tribu. Encouraged by this new stage in our lives, [...]
“We’re about celebrating the good, not about denigrating the bad,” said Terry Savage at the last meeting of Cannes representatives in London. At the same time, he returned to the subject of scams to review Cannes’ new policy on this much-debated issue. [...]
Among all the possible explanations that connect color to our lives, however, experts seem to agree that at an early age the variety of preferences is greater. In a class of 5-year-olds, when asked what their favorite color is, the answers will [...]
For the third year in a row, ASCAP will be at the Cannes World Representative Meeting in London. When I attended the first one in 2007, it was my turn to make a brief presentation. On that occasion we discussed our arrival [...]
