All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
The arrogance of the advertising creative shines through when everyone else is square and we are not. When we think that the account executives fall short, or that the brand manager has no idea what needs to be done. It’s arrogance when [...]
After expanding the blog’s bandwidth, since it burst the day before yesterday due to an unexpected excess of hits, this meeting point on the net is back online, more solid and better prepared to receive your frequent visits, contributions and participation. In [...]
Garnier BBDO has been strengthened for years with the frontal competition of jotabeqú and vice versa. Ogilvy is the product of the merger of Óptima and Modernoble, as well as of its competition with Asesores or Publimark, to name just two. Tribu [...]
Or, should I say, are we going to Cannes? In 2006 I woke up to my life mistake and discovered how late I was going for the first time to the great advertising festival in the world. There I told Pablo del [...]
Billy Collins, former US Poet Laureate and one of America’s best-selling poets, reads his poem “The Best Cigarette” with animation by David Vaio of FAD. Noted for their intelligent humor, accessibility and observations on daily life, Collins’ popular poems come alive further [...]
About 3 months ago today I ran my third marathon, among other things, because I like being a long distance runner. One step at a time, a steady pace, good management of your resources, careful planning, ability to overcome frustration and pain, [...]
Among all the possible explanations that connect color to our lives, however, experts seem to agree that at an early age the variety of preferences is greater. In a class of 5-year-olds, when asked what their favorite color is, the answers will [...]
For the third year in a row, ASCAP will be at the Cannes World Representative Meeting in London. When I attended the first one in 2007, it was my turn to make a brief presentation. On that occasion we discussed our arrival [...]
With only a few days to go before the results of the Ojo de Iberoamérica are known, the Costa Rican finalists with a chance for Gold, Silver or Bronze are the following entries: El Ojo Promo PM7 – Positioning El cuarto de [...]
I have been hooked on chairs for about 20 years, when without realizing what we were doing, we bought two white Wassily chairs before returning from Mexico and back to Costa Rica. They were designed in 1925 by Marcel Breuer and we [...]
In the transformation of Tribu into DDB, effective from January of next year next year, I have known since early May Juan Carlos Ortiz, president of DDB Latina. Ortiz, president of DDB Latina. In this interview in June in Cannes, there is [...]
A few weeks ago I had the opportunity for a one-on-one meeting with Kevin Roberts, global CEO of Saatchi Saatchi and creator of Lovemarks. It was 45 minutes of love and respect for the man who has most influenced my professional life, [...]
