All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Many are those who give up the possibility of winning Lions on TV for lack of money. This resignation, of course, is a surrender without a fight, an abandonment without an attempt, since all you need is a great idea. This is [...]
Widely recognized for being an extraordinary motivator of audiences eager to exploit their potential, Robbins defines himself more as the “why guy” and the one who asks you: what is your motivation for your actions? From TED to this blog, for those [...]
Here is a message sent to me by Diego Castillo, Brother’s Director, for all the readers of the blog. Diego Castillo: Hi, I’m not used to get involved in this kind of thematic forums, and even less in thematic forums and even [...]
On Friday night of the Superschool Weekend at Uveritas, organized by ASCAP, a “round table” was held, masterfully conducted by Layla Poveda of Comunicación Corporativa Ketchum. Here are all the participations in video, Andrés Artavia from Garnier BBDO, Pancho Terán from Tribu, [...]
Without a doubt, a creative world is better. Especially when it comes to stories, images, ideas that make all the difference, make their mark and transcend. So does Procter Gamble. So does Google. So does American Express. So does Coordown in Italy. [...]
The hugs between friends is one of the best things Cannes has to offer. After more than three decades in advertising, it’s not hard to run into people you’ve seen in twenty-five, fifteen or five years. Last Tuesday we were at the [...]
After taking a photo with friends in the morning, yesterday afternoon I met Manolo Gavilán (VP and GM of Ogilvy Costa Rica) at the exit of the Palais. We were both frustrated, as everything seemed to indicate that we Ticos were going [...]
Last year Tribu DDB returned from Cannes with 11 finalists and a Lion. This year we return with our suitcases empty of awards, but full of new and greater experiences. Therefore, it is time to focus on June 2013 and start working [...]
For the third time in the history of the Olympic Games, London will host the most important sporting event on the planet. With Nadia Comaneci on stage at the Debussy in Cannes today, on a panel about the games and Visa as [...]
Ogilvy, McCann and Publimark have achieved finalists in PR and Outdoor. The possibilities of more Lions for Costa Rica are growing. Between tonight and tomorrow we will know, although Press has been our difficult moment and the great challenge of the moment. [...]
