All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
A few days ago I came across an advertisement that talks about envy, possibly from the entrails of the same feeling, which disturbed my spirit and made me think about this capital sin, and for this reason also, today I am typing [...]
In the “round table” of the Superschool, which were more like online chairs, we had three opinions about this campaign. Here is the video with the comments of Andrés Artavia, Manuel Travisany and Pancho Terán. Cheers!
Being in Cannes last year for the first time in my life, I received so much from the experience that I still don’t stop gaining from that experience of exposure to the most important advertising festival in the world. There is so [...]
The Caribbean is just a few days away. Costa Rica’s expectations, I guess, are still low. Most of the winning Guatemalan pieces, both from Leo and BBDO, are participating again in this festival, and I suppose, with good options. Likewise the Panamanian [...]
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From left to right, after dinner at Mangiamo, Daslav Maslov from Monstro Chile, Fito Bauzá from DDB Mexico, Jorge Oller from Tribu Costa Rica, Sebastián Mopardo from brother, Diego Castillo, Director of brother, and Carlos Cantú from YR Mexico. Daslav was a [...]
All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and [...]
Just a few weeks ago, I had the chance to take part in a profoundly transformative experience as a mentor at Unreasonable Impact UK & Europe 2025—a gathering of professionals and visionaries organized by the Unreasonable Group and sponsored by Barclays. It [...]
Transcendental memories. Certain experiences in life leave an indelible mark on us in unexpected ways. Some even expand our understanding of the world and ourselves. My recent journey to India, from which I have just returned, was one such transformative experience. During [...]
The return home and the emotion that lasts Returning to Santa Ana after a weekend like the one I just had is anything but a return to routine. Instead, it is a journey home filled with emotion, gratitude, and vivid memories that [...]
Life is offering me its gifts with an intensity I had never known before. Perhaps it is because my mother’s passing has opened doors I never realized existed. Losing her felt like letting go of a part of myself I had taken [...]
“The journey of a thousand miles begins with one step.” Lao Tzu “Man cannot discover new oceans unless he has the courage to lose sight of the shore.” André Gide We disembarked from Ilma several weeks ago. As I sat at [...]
